Terri Favro Copy & Content

Direct. Creative. Emotional. Action-Oriented.

Terri Favro is an award-winning freelance senior copywriter who specializes in Direct Marketing across all channels: email, direct mail, online banners, and social media.

Terri understands the prime directive of direct response copy: to build interest, create an emotional and rational connection, and motivate action. It’s not good copy, unless it sells.

Terri is also an award-winning essayist and novelist, with three novels to her name and a raft of published essays and short fiction that have been widely anthologized.

As a writer of both non-fiction and fiction, she brings strong storytelling and interviewing skills to her copywriting.

Terri is known for creating powerful copy that connects with new prospects and reconnects with existing customers and donors.

Financial services

Everyday personal and business banking, credit card acquisition, insurance acquisition and renewals, investment services, private banking, account onboarding: Terri is known in the direct response world for her depth of experience in financial marketing.

TD Pop-Up
TD Women Investors DM
TD Student Line of Credit
Aeroplan Direct Mail

Not-for-profits

In the non-profit world, Terri is known for true-story copy that builds empathy and emotion to connect immediately with new and renewing donors.

Her extensive NFP experience includes direct mail, social media and email for a wide range of non-profits including United Way of Toronto, CAMH, Alzheimer Society of Canada, TV Ontario, Princess Margaret Hospital Foundation, Mount Sinai Hospital Foundation, Foundation Fighting Blindness, MADD Canada, BC SPCA, Habitat For Humanity and many others.

Alzheimer Society Newsletter
BCSPCA letter
CAMH Brochure

Editorial, advertorial and sponsored content

Terri is a skilled interviewer and writer of articles, essays and sponsored content. Her work has appeared in the Toronto Star, Star.com (Star Content Studios), More Magazine (Canadian edition), CBC.com, Humber Literary Review, ROOM, Geist, Broken Pencil, The Red Line (U.K.) and others.

Toronto Star article
More Magazine article
More Magazine article

But wait, there’s more:

Terri’s copywriting chops include a wide range of consumer and business categories including family products, toys, business services, telecommunications, travel, and educational services.

Green Reliance letter
Lego DM Package
itravel 2000 Self Mailer

Awards and Honours

  • Winner of 17 CMA (Canadian Marketing Association) Awards and a 2015 bronze ECHO Award from the DMA (Direct Marketing Association of America)
  • Shortlisted finalist for the CBC Creative Non-Fiction Prize (2013)
  • Winner of the Accenti Magazine Award (2014)
  • Member of The Writers’ Union of Canada

Contact Terri

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Or call Terri at: 416 406 6592